Pantene Philippines

What: Pantene Philippines created a video that explores gender bias in the workplace.

Inspirational element: This video took trending topic such as the movement for women empowerment promoted by Sheryl Sandberg, and create a compelling story with light branding at the end. It wasn’t in-your-face advertising; it focused on storytelling. It even had a “short film” feel to it.

Audience: Professional women who want beautiful hair.

Variables that made it great: Solid foundation on a current topic + great storytelling + in video format + shared post by Sheryl Sandberg = viral advertising.

Now if only we can have beautiful hair as the women in the video, we’d surely be able to dominate the world 🙂


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